. >> first lady of the united states, the most popular women in the country. more popular than her husband. certainly more popular than anybody else in this room right now, judy. >> woodruff: i think by far, gwen, the woman who knows the president of the united states better than anyone in 22-23-minute speech, it was a blend of the personal, the biographical, the political, the inspirational, and a call to arms. making almost a plea at the end there to people to recognize that they need to go out and work to get her husband elected for this country to move ahead and do what it can do and be what it can be. >> she is more in love with her house now than four years ago and probably hoping everybody in this room and outside this room was more in love as well. >> you're right. i think it was a genius speech, true genius. it was sophisticate sophisticate without ever once mentioning mitt romney's name, she drew a stark, graphic, dramatic contrast between the two lives. she basically said, quoting-- without quoting barry swisser, the great oklahoma university coach,